Project Description

Surrey Environmental Maintenance Ltd

SEM required an extensive marketing package to raise awareness of the company and enhance the exposure of the companies brand.

From the Ground Up

The company conducted very little marketing activity before this project, with Thomson Local being its only existing endeavours. A dated orange logo was the only point of reference to build from. Therefore a new logo was designed, incorporating the orange theme and a flame a key indicator of the services offered. Striking text was adopted to complete the modern thinking logo. The logo was then extended to the companies stationary, email credentials, business cards, and uniforms.

Delivering a Website Presence

The project included a completely new website designed from the ground up, which was optimised to have pages and content relevant to the companies boiler and heating services. These services included installation, repairs and servicing and to ensure that customers could find what they needed quickly specific pages were built for each of the services offered. This was beneficial for the Google Adwords campaign as landing pages were optimised for specific keywords. Designed with a fresh, crisp white background and blend of orange and soft grey the website offered an engaging, interactive and easy on the eye user experience.

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